Enquiry on Projects funded
under the Trade and Industrial Organisation Support Fund
Project Details
Project Reference :
T19003007
English Title :
Organising “Hong Kong‧IN‧Brand Greater Bay” serial activities to promote Hong Kong brands’ collective image
Chinese Title :
舉辦「香港‧進‧品牌大灣區」系列活動以提升香港品牌的集體形象
Target Sector :
SMEs in general
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) An exhibition zone with kick-off ceremony in Macao to showcase the Hong Kong brands;
(ii) Two activity booths to promote the collective image of Hong Kong brands;
(iii) A Hong Kong brand directory to provide information of Hong Kong brands;
(iv) A training workshop to disseminate market information on the Greater Bay Area and equip the participants with the skills and knowledge for brand building and promotion;
(v) Five case studies to analysis the marketing and brand development experience of the Hong Kong and Greater Bay Area’s companies;
(vi) Field surveys in 10 Greater Bay Area cities to assist Hong Kong enterprises in devising brand development strategies;
(vii) A market research report to analyse and summarise the findings of the case studies and the field surveys;
(viii) An experience sharing seminar to summarise and disseminate the findings in the market research report;
(ix) A website to promote the project events and disseminate project deliverables; and
(x) A series of promotional activities, including brochures, advertisements in newspapers, social media, eDMs, etc.
Project Duration (Months) :
36
Commencement Date :
01/05/2020 (dd/mm/yyyy)
Completion Date :
30/04/2023 (dd/mm/yyyy)
Grantee :
Hong Kong Brand Development Council Company Limited
Collaborating Organisation(s) :
The Chinese Manufacturers' Association of Hong Kong
Implementation Agent(s) :
CMA Exhibition Services Limited
Fund Approved :
HK$ 3,964,883