Enquiry on Projects funded
under the Trade and Industrial Organisation Support Fund
Project Details
Project Reference :
T19003010
English Title :
Create and develop a new B2B model for Hong Kong footwear industry through Key Opinion Leaders (KOL) marketing
Chinese Title :
香港鞋業利用內地網紅潮流創展 B2B 業務
Target Sector :
Footwear
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Two seminars to introduce the project and provide knowledge on KOL marketing in the Mainland;
(ii) Four catwalk shows in a shopping mall in Shenzhen to promote the collective image of the Hong Kong footwear brand;
(iii) Project webpages for dissemination of project information; and
(iv) A WeChat account to promote the Hong Kong footwear brand to KOLs and potential customers in the Mainland.
Project Duration (Months) :
31
Commencement Date :
17/09/2020 (dd/mm/yyyy)
Completion Date :
16/04/2023 (dd/mm/yyyy)
Grantee :
The Federation of Hong Kong Footwear Limited
Collaborating Organisation(s) :
The Hong Kong Hide & Leather Traders' Association Limited
The Hong Kong Chinese Importers' and Exporters' Association
Hong Kong Synthetic Leather & Metal Material Suppliers' Association Limited
Implementation Agent(s) :
Hong Kong Productivity Council
Productivity (Shenzhen) Consulting Company Limited
Fund Approved :
HK$ 2,050,912