Enquiry on Projects funded
under the Trade and Industrial Organisation Support Fund
Project Details
Project Reference :
T19004008
English Title :
To expedite business growth through franchising activities
Chinese Title :
通過特許經營活動促進業務增長
Target Sector :
SMEs in general
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Two Hong Kong pavilions in an exhibition in Guangzhou and Indonesia to showcase the strengths of the Hong Kong franchising, licensing and branding industry;
(ii) Two training workshops to provide information on IP protection and franchising and licensing;
(iii) Two promotional sessions to introduce event details and to recruit enterprises to participate in the exhibitions;
(iv) Four business networking and sharing sessions for Hong Kong enterprises to network with potential franchisees and to promote and illustrate the capabilities of the franchising, licensing and branding industry in Hong Kong;
(v) A video to demonstrate the capabilities of Hong Kong franchising, licensing and branding industry;
(vi) A dissemination seminar to provide information about the franchising industry in Asia and share market information collected at the exhibitions; and
(vii) Leaflets and advertisements to promote the exhibitions and competitive advantages of the Hong Kong franchising industry.
Project Duration (Months) :
31
Commencement Date :
01/07/2020 (dd/mm/yyyy)
Completion Date :
31/01/2023 (dd/mm/yyyy)
Grantee :
Asia Branding and Franchising Association
Collaborating Organisation(s) :
Hong Kong Small and Medium Enterprises Association Limited
Hong Kong Trade Development Council
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 1,743,914