Enquiry on Projects funded
under the Trade and Industrial Organisation Support Fund
Project Details
Project Reference :
T19004014
English Title :
Unite Hong Kong brands in different sectors to expand domestic market: opportunities everywhere, showing Hong Kong brand charm
Chinese Title :
凝聚香港品牌形象拓展內銷市場: 機遇處處，展現香港品牌魅力
Target Sector :
SMEs in general
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Three Hong Kong pavilions in exhibitions in Jiangmen, Harbin and Chengdu to promote Hong Kong brands;
(ii) Three business networking sessions for Hong Kong enterprises to network with potential Mainland buyers; and
(iii) A series of promotional activities, including brochures, posters, keyword search marketing, online advertisements and eDMs promoting Hong Kong brands.
Project Duration (Months) :
36
Commencement Date :
15/12/2020 (dd/mm/yyyy)
Completion Date :
14/12/2023 (dd/mm/yyyy)
Grantee :
Federation of Hong Kong Brands Limited
Collaborating Organisation(s) :
Hong Kong Small and Medium Enterprises Association Limited
Hong Kong Jewelry Manufacturers' Association Limited
Hong Kong Gold & Silver Ornament Workers & Merchants General Union Limited
The Federation of Hong Kong Watch Trades and Industries Limited
Hong Kong Footwear Association Limited
Hong Kong Children, Babies and Maternity Industries Association Limited
Asia Pacific Creator Association Limited
Hong Kong Wine and Spirits Association Limited
Implementation Agent(s) :
Fund Approved :
HK$ 2,751,696