Enquiry on Projects funded
under the Trade and Industrial Organisation Support Fund
Project Details
Project Reference :
T20001029
English Title :
Hong Kong electrical appliance industry enters ASEAN through online and offline
Chinese Title :
香港電器業線上線下走進東盟
Target Sector :
Electrical Appliances
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Four Hong Kong pavilions in exhibitions in Malaysia, Thailand and Vietnam to promote Hong Kong brands;
(ii) Four seminars on air to share the strengths of Hong Kong brands and electrical appliances;
(iii) Three seminars cum webinars to share views and experience on ASEAN market trends and opportunities;
(iv) Five promotional videos to promote the collective image of the smart design, high technology and high quality of Hong Kong electrical appliances;
(v) An activity report to disseminate results of the project activities including the e-survey results;
(vi) A project website to promote project activities and disseminate deliverables; and
(vii) A series of promotional activities, including online and magazine advertisements and videos promoting Hong Kong electrical appliances, etc.
Project Duration (Months) :
34
Commencement Date :
20/10/2020 (dd/mm/yyyy)
Completion Date :
19/08/2023 (dd/mm/yyyy)
Grantee :
Hong Kong Electrical Appliance Industries Association Limited
Collaborating Organisation(s) :
The Hong Kong Electronic Industries Association Limited
Hong Kong Trade Development Council
Federation of Hong Kong Industries
Hong Kong Printed Circuit Association Limited
Design Council of Hong Kong
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 2,208,204