Enquiry on Projects funded
under the Trade and Industrial Organisation Support Fund
Project Details
Project Reference :
T21002004
English Title :
Empower jewellery retail industry to enhance digital transformation competency
Chinese Title :
推動珠寶零售行業數碼轉型能力提升
Target Sector :
Jewellery
Project Nature :
Process/product/technology development or improvement
Project Deliverables :
(i) A study to assess the capability and readiness of Hong Kong jewellery retail industry for digital transformation. The study comprises of six focus group meetings with 30 enterprises to collect their views, particularly their difficulties and considerations on the transformation. A report will be complied to summarise comments collected and to help enterprises formulate digital transformation plan;
(ii) Six training workshops to provide training on digitalisation in the jewellery retail industry to practitioners;
(iii) A kick-off conference to introduce the project, recruit participants for the focus group meetings, and introduce the trends in retail technology;
(iv) A closing forum to share the outcome of the focus group meetings and highlights of the study report, and discuss the new normal of the retail industry in the post-pandemic era;
(v) An animation to promote the project; and
(vi) A series of promotional activities, including eDMs, leaflets and advertisements, etc.
Project Duration (Months) :
12
Commencement Date :
15/02/2022 (dd/mm/yyyy)
Completion Date :
14/02/2023 (dd/mm/yyyy)
Grantee :
The Hong Kong Jewellers' and Goldsmiths' Association, Limited
Collaborating Organisation(s) :
Diamond Federation of Hong Kong, China Limited
Hong Kong Retail Technology Industry Association Limited
H. K. Gold & Silver Ornament Workers & Merchants General Union Limited
The Federation of Hong Kong Watch Trades and Industries Limited
Hong Kong O2O E-commerce Federation Limited
The Hong Kong & Kowloon Jewellers' & Goldsmiths' Employees' Association Limited
The Kowloon Pearls, Precious Stones, Jade, Gold and Silver Ornament Merchants Association
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 853,218