Enquiry on Projects funded
under the Trade and Industrial Organisation Support Fund
Project Details
Project Reference :
T21003001
English Title :
Navigating new retail through enhancing O2O customer experience
Chinese Title :
零售新常態中突圍 • 提升無縫購物體驗
Target Sector :
Wholesale and retail
Project Nature :
Process/product/technology development or improvement
Project Deliverables :
(i) O2O customer experience assessments on 50 retailers to assess their performance;
(ii) An industry research report to summarise the key findings of the O2O customer experience assessments and introduce the relevant technology solutions to help retailers enhance their performance;
(iii) A kick-off conference to introduce the project, recruit participating enterprises for the O2O customer experience assessments, and share the trends and best practices in providing O2O customer experience;
(iv) Four training workshops to provide in-depth knowledge of the latest retail technology solutions to SME owners and operational staff of retailers;
(v) Four seminars to raise the industry’s awareness of the latest retail technology solutions to enhance O2O customer experience;
(vi) A summit to share the key findings of the industry research report;
(vii) Project webpages to disseminate project information; and
(viii) Promotional activities (including eDMs, e-banners, printed and online advertisements).
Project Duration (Months) :
22
Commencement Date :
01/05/2022 (dd/mm/yyyy)
Completion Date :
29/02/2024 (dd/mm/yyyy)
Grantee :
Hong Kong Retail Management Association Limited
Collaborating Organisation(s) :
Hong Kong Small and Medium Enterprises Association Limited
Hong Kong Wireless Technology Industry Association Limited (WTIA)
Hong Kong Retail Technology Industry Association Limited (HKRTIA)
Hong Kong O2O E-Commerce Federation Limited (HKOEF)
Hong Kong E-Commerce Business Association Limited (HKEBA)
Implementation Agent(s) :
Hong Kong Productivity Council
Fund Approved :
HK$ 1,185,327