Enquiry on Projects funded
under the Trade and Industrial Organisation Support Fund

Project Details
Project Reference : T23002006  
English Title : To assist Hong Kong’s furniture enterprises in capturing the business opportunity in an emerging silver economy that demands elderly-centred home furnishing in the Greater Bay Area (GBA)  
Chinese Title : 協助香港家具企業把握新興銀髮經濟的商機,於大灣區推廣以長者為中心的家具  
Target Sector : Other Manufacturing Industries
Project Nature : Promotional activities/competitions/awards
Project Deliverables : (i) A Hong Kong pavilion in an exhibition in Shenzhen to showcase the elderly-centred home furnishing products offered by Hong Kong furniture industry;
(ii) A technical seminar during the Shenzhen exhibition to share Hong Kong enterprises’ experience and strengths in designing and producing elderly-centred home furnishing products;
(iii) A sharing seminar to share the information collected at the exhibition, the elderly-centred home furnishing market in the GBA and the trends of elderly-centred home furnishing; and
(iv) Promotional activities, including eDMs, e-banner and online advertisement.
 
Project Duration (Months) : 12  
Commencement Date : 01/01/2024 (dd/mm/yyyy)
Completion Date : 31/12/2024 (dd/mm/yyyy)
Grantee : Hong Kong Furniture Association Limited  
Collaborating Organisation(s) : Industrial Designers Society of Hong Kong Limited
Hong Kong Occupational Therapy Association Limited
Implementation Agent(s) : Hong Kong Productivity Council
Productivity (Shenzhen) Consulting Company Limited
Fund Approved : HK$ 1,756,570