Enquiry on Projects funded
under the Trade and Industrial Organisation Support Fund
Project Details
Project Reference :
T23003002
English Title :
Organising “Hong Kong‧IN‧Brand Greater Bay” serial activities (Phase Two) to promote Hong Kong brands’ collective image
Chinese Title :
舉辦「香港．進．品牌大灣區」系列活動（第二期）以提升香港品牌的集體形象
Target Sector :
SMEs in general
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) An exhibition with an opening ceremony in Guangzhou to promote the collective image of Hong Kong brands;
(ii) Three activity booths to organise interactive activities to promote the collective image of Hong Kong brands;
(iii) Nine stage performances to showcase Hong Kong culture and attract visitors to the exhibition;
(iv) A WeChat mini programme to list out the information about the participating brands in the exhibition, activity booths and stage performances;
(v) A study mission to enable Hong Kong industrial representatives to learn about the business environment in the Greater Bay Area;
(vi) A market report to summarise the findings of the study mission;
(vii) An experience sharing seminar to share the experience in developing business and promoting brands in the Greater Bay Area, as well as to disseminate findings of the market report;
(viii) A project website to disseminate project information; and
(ix) A series of promotional activities, including brochures, online advertisements, media interviews, eDMs, etc.
Project Duration (Months) :
12
Commencement Date :
01/04/2024 (dd/mm/yyyy)
Completion Date :
31/03/2025 (dd/mm/yyyy)
Grantee :
Hong Kong Brand Development Council Company Limited
Collaborating Organisation(s) :
The Chinese Manufacturers' Association of Hong Kong
Implementation Agent(s) :
CMA Exhibition Services Limited
Fund Approved :
HK$ 1,663,488