Enquiry on Projects funded
under the Trade and Industrial Organisation Support Fund
Project Details
Project Reference :
T23003006
English Title :
A campaign to upgrade technology of Hong Kong collectible toy industry and exploration of Japan and the Mainland markets
Chinese Title :
香港收藏玩具業技術升級及開拓日本及內地市場
Target Sector :
Toys
Project Nature :
Promotional activities/competitions/awards
Project Deliverables :
(i) Two Hong Kong pavilions in exhibitions in Tokyo and Shanghai to promote the strengths of collectible toys supplied by Hong Kong toy enterprises;
(ii) An awareness seminar to introduce the project and share advanced technologies used in making collectible toys and experience in developing in the target markets;
(iii) A dissemination seminar to share project outcome;
(iv) An industry video to promote the strengths of Hong Kong collectible toys;
(v) An industry directory containing a brief introduction of Hong Kong collectible toys and a list of Hong Kong collectible toy enterprises;
(vi) Project webpages to disseminate project information; and
(vii) A series of promotional activities, including e-leaflets, e-banners, on-site advertisements and leaflets distributed at the exhibitions, eDMs, online and printed advertisements.
Project Duration (Months) :
12
Commencement Date :
01/04/2024 (dd/mm/yyyy)
Completion Date :
31/03/2025 (dd/mm/yyyy)
Grantee :
Hong Kong Brand Toy Association Limited
Collaborating Organisation(s) :
Hong Kong Designers Association Limited
The Toys Manufacturers' Association of Hong Kong Limited
Hong Kong (SME) Economic and Trade Promotional Association Limited
Hong Kong Toys Council
Hong Kong 3D Printing Association Limited
IOT HK Association Limited
Implementation Agent(s) :
Hong Kong Productivity Council
Productivity (Shenzhen) Consulting Company Limited
Fund Approved :
HK$ 1,872,787